Organic billboards

Instead of going Dumpster-diving for maybe a half-eaten sandwich and some cold fries, Peter Schoeff, a 20-year-old homeless man, was served a slice of hot pizza dripping with cheese.

All he had to do was hold a sign for about 40 minutes that read: "Pizza Schmizza paid me to hold this sign instead of asking for money."

In a tactic that calls to the mind the hiring of unemployed men during the Depression to wear sandwich-board advertisements, a Portland pizza chain has hired homeless people off the street to promote the product. They are paid in pizza, soda and a few dollars.

"I think it's a fair trade," Schoeff said. "We're career panhandlers, that's the only other way we can get money."

The signs were meant to be humorous, said Andre Jehan, founder of Pizza Schmizza, a 26-restaurant business in Oregon and Washington.

"People don't have to feel guilty, while still appreciating the person is homeless. It's a gesture of kindness more than anything," he said.


Story here.

Read through it. The story is really about "ad clutter," not helping the homeless population in Oregon. Cheap labor, indeed.